About GraceRock AI
We're an AI automation and digital marketing agency dedicated to helping SMEs reduce operational costs whilst maximising growth through intelligent technology solutions.
Our Story
GraceRock AI was founded with a simple yet powerful vision: to democratise AI technology for small and medium enterprises. We recognised that whilst large corporations had access to cutting-edge automation solutions, SMEs were often left behind.
Our journey began when we saw countless talented South African business owners spending hours on repetitive tasks that could be automated, missing opportunities for growth whilst being bogged down by administrative work. From CCMA compliance headaches to manual invoicing and data entry, we saw an opportunity to transform how SMEs operate.
Today, we have evolved into a comprehensive AI automation and digital marketing agency, combining workflow automation with advanced conversion tracking and multi-platform advertising optimisation to deliver complete business transformation. Our team of experts, led by co-founders Dewaldt Huysamen and Jacques Papenfus, has helped over 50 businesses save more than R50 million in operational costs.
As a US-registered company (GraceRock Global LLC, New Mexico) with deep roots in the South African market, we bring world-class AI technology to local businesses at accessible price points. Our AI customer service solutions and analytics platforms are specifically tailored to the unique needs of South African SMEs.
Our Impact
- 50+ businesses transformed
- R2.5M+ in combined client savings annually
- 95% client retention rate
- 24/7 support and maintenance
Our Values
These core values guide every decision we make and every solution we deliver.
Mission-Driven
We're committed to empowering businesses through innovative AI solutions that deliver real, measurable results.
Client-Centric
Every solution is tailored to your specific needs, ensuring maximum ROI and seamless integration with your existing operations.
Excellence
We maintain the highest standards in everything we do, from consultation to implementation and ongoing support.
Our Vision
To become the leading AI automation and digital marketing partner for SMEs, enabling every business to compete effectively in the digital economy through accessible, affordable, and transformative technology solutions.
Why Choose GraceRock AI?
We combine deep understanding of the South African business landscape with cutting-edge AI technology to deliver solutions that work in our unique market conditions. From workflow automation to advanced digital marketing with conversion tracking across Meta, Google, LinkedIn, and TikTok Ads, we are your complete growth partner.Get your free automation audit and discover how much you could save.