Meet Our Leadership
GraceRock AI is a partnership between Digital 4 Jesus and Rental Buddies, uniting deep expertise in digital transformation with strong business acumen and technical leadership.
Together, our team is dedicated to making AI automation and advanced digital marketing accessible and profitable for every business.
Dewaldt Huysamen
Co-Founder & SA Operations Director
Partner company: Digital 4 Jesus (D4J)
Dewaldt is a visionary entrepreneur and technology leader with over 15 years of experience in digital transformation and business automation. A former Google Regional Trainer, he co-founded GraceRock AI with the mission to democratise AI technology for SMEs.
Background
With a deep understanding of both technology and business, Dewaldt has helped transform over 50 businesses through strategic AI implementation and comprehensive digital marketing solutions.
His expertise spans from workflow automation and AI agent development to advanced conversion tracking across Meta, Google, LinkedIn, and TikTok Ads, making him uniquely positioned to deliver complete business transformation solutions.
Core Expertise
- AI & Machine Learning Implementation
- Business Process Automation
- Digital Marketing Strategy
- Conversion Rate Optimisation
- Multi-Platform Advertising (Meta, Google, LinkedIn, TikTok)
- E-commerce Growth Strategies
- US Market Dynamics
- SME Business Development
Key Achievements
- 15+ years in digital transformation
- 50+ successful AI automation implementations
- R50M+ in client cost savings delivered
- Certified in Google Ads, Meta Ads, and LinkedIn Marketing
- Speaker at tech conferences
- Founded 3 successful tech ventures
Leadership Team
Our leadership combines strategic vision, financial expertise, and technical excellence to deliver world-class AI solutions.
Jacques Papenfus
Co-Founder & Managing Member
Partner company: Rental Buddies
As Managing Member of GraceRock Global LLC, Jacques provides the financial backbone and strategic direction that drives GraceRock AI forward. With over 10 years of experience in business development and financial strategy, he has successfully built and scaled multiple ventures in the property and technology sectors.
Jacques is responsible for corporate governance, investment strategy, and ensuring every initiative aligns with long-term sustainability goals. His deep understanding of US market dynamics and regulatory requirements positions GraceRock AI for compliant, sustainable growth.
Key Focus Areas
- Financial Strategy & Investment
- Business Development & Partnerships
- Corporate Governance
Karl
Technical Director
Rental Buddies team
Karl oversees the technical implementation that powers GraceRock AI's solutions. With extensive experience in systems architecture and software engineering, he leads the design of automation pipelines and AI agent integrations that run at enterprise-grade reliability.
Karl bridges the gap between strategic vision and technical execution, translating client requirements into robust, scalable systems. He is responsible for quality assurance, performance optimisation, and ensuring GraceRock AI's technology stack remains at the cutting edge.
Key Focus Areas
- Technical Architecture & Systems Design
- AI Integration & Automation Pipelines
- Quality Assurance & Performance Optimisation
Our Leadership Philosophy
"Technology should serve business goals, not complicate them. Our role is to make AI automation and digital marketing accessible, practical, and profitable for every business, regardless of size or technical expertise."
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